Sir Paul McCartney has been given the de-aging treatment in the video for his new track Find My Way.
The Beatles icon, 79, has had decades dropped from his appearance in the clip, in which he dances down a hotel corridor.
The video to Macca’s new single featuring Beck has been co-produced by Hyperreal Digital, which creates “hyper-realistic” digital avatars – similar to the technology used to make deep-fakes.
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“The technology to de-age talent and have them perform in creative environments like this is now fully-realised, even with one of the most recognised faces in the world,” said Hyperreal chief executive Remington Scott.
Dressed in a smart shirt and tie, a younger-looking Sir Paul energetically struts through the non-descript corridor, backed by dancers and various different scenarios and scenes.
However, at the end of the video, track collaborator Beck appears to be behind a mask of the Wings frontman – suggesting he could have been the one dancing instead of Sir Paul.
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De-aging technology has been growing in popularity, with a high-profile use on Mark Hamill, who was digitally enhanced to make him look like the young Luke Skywalker in the second-season finale of The Mandalorian.
Marvel has been a proponent of the technology, with Samuel L Jackson getting aged-down in Captain Marvel to reimagine his character Nick Fury in 1995, while Chris Evans was aged-up for his final outing as Captain America in the dying minutes of Avengers: Endgame.
Michael Douglas is also given a slightly more youthful look in Ant Man And The Wasp where he is de-aged by 30 years.